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Tag Archives: Lzf-Lamps
LZF have added another feather to their illustrious cap as winner of a Red Dot Award 2016 in Communication Design for their Telling Tales campaign.
The three part campaign, inspired by Edward Hopper paintings and the 1954 film-noir masterpiece Rear Window by Alfred Hitchcock, is set at night. The cover of darkness provides the perfect backdrop for loads of gorgeous lamps and the captivating nocturnal happenings of its characters.
Valencia-based Masquespacio Studio art directed the campaign, alongside LZF co-founder Mariví Calvo. The ensuing images are beautifully arresting and pose more questions than they answer.
While lamps certainly feature in the photo-realistic scenes, they are not the solo stars of the show. The stories themselves are told from the perspective of an anonymous female voyeur as she imagines the lives of the people she watches.
The storytelling component of the campaign takes the reader on a journey, as author Grassa Toro explains “What is fantastic is not what you see, but rather when I imagine everything I’m not seeing… [from her building, the narrator of Telling Tales] sees very little, and imagines a lot.”
The Red Dot Award is deserved recognition for some highly ambitious publicity. As LZF co-founder Sandro Tothill observes ‘We are competing with communication and graphic design studios from all around the world. That we’re actually in that top fifty cadre of companies receiving the Red Dot Award in Communication Design is as much of an achievement for us as being given a Red Dot Design Award.’
Telling Tales is told in three volumes and will be published in an all-inclusive book for worldwide distribution:
When it comes to LZF approaching everything they do like it’s a work of fine art, their 2016 marketing campaign Telling Tales, reinforces their place as leaders of the pack.
Telling Tales is a collaboration between a novelist, a design studio, and a film industry set and wardrobe designer. Managed by Ester Colomina and directed down to the last detail by LZF founder Mariví Calvo, the campaign is set in the 1950’s and inspired by the realist painter Edward Hopper whose work depicted scenes of modern American life.
Hopper’s paintings of silent, empty spaces which were often uninhabited by people, have a pervading sense of loneliness. When people were present, their encounters were stilted and uneasy. His paintings reach us where we are most vulnerable, stimulating our own private loneliness, forcing us to acknowledge that we’re only human, fallible flesh and bone.
If my description of Telling Tales sounds melancholic than perhaps it is, but it’s also seductive and very beautiful. Realised in a series of images and short films, the scenes take place at night (in line with Hopper’s own consistent use of a dark palette), where the nocturnal happenings of the characters are illuminated by some of LZF’s choicest lamps.
Mariví’s brief to her collaborators was that the focus be on the people who exist within the space, rather than the space itself. This is an unusual approach and one rarely taken by a company whose market is high-end interiors. What ensued is brilliant; a still-life with lamps, a campaign that is a work of art rather than a glossy advertorial.
Masquespacio Studio art-directed Mariví’s concept through a series of images that illustrate the intricate and subtle relationship between narrated characters, light and the spaces they occupy.
With overtures of Hitchcock and film noir, colours and compositions synonymous with the 1950’s were recreated by photographer Maria Mira, and digital imagers Cauliti Studio. Writer Grasso Toro penned the intriguing, but equally elusive tale of the characters, Julie and Nelson. Read Part I here…
Our interest, or our voyeurism, is sufficiently piqued as we observe Julie and Nelson in their home. We watch them when they think they’re alone, we wonder about them, who are they and what will happen to them, about their problems and about their future. For all our cold detachment in a world full of marketing bombardment, we realise that LZF made us care.
Our latest obsession is this guy, Isidro Ferrer, the Spanish surrealist illustrator and graphic designer who recently collaborated with LZF Lamps to create a madcap menagerie in miniature, aptly named Funny Farm.
Produced in timber, with the FSC tick of approval, these strangely wonderful little beasties are sure to become a collectors’ items. There is Atom Ant, Big Bird, Dolly, Grumpy Goat, He & She Monkey, New Yorker, Mad Mouse, Octo, Penny Gwin, Ronny Rhino, Sheepdog, and Toro the bull to name but a few.
LZF (formally Luzifer), long-time admirers of Ferrer’s work, had previously employed him to re-brand their logo in 2008, (a lamp with little horns and a forked tail of course). This time around, their brief was simple; there was no brief, no conditions, no rules, and no guidelines. Absolute freedom. For a man who had built a hugely successful career on reinterpreting ordinary, everyday objects and exploring their meaning through photography, sculpture and typography, this must have been a dream come true.
In Ferrer’s words, “…On the one hand, I knew right away that I would use wood and that the richness of the colours of LZF’s lamps would be present in the project. On the other hand, I was looking to develop something unique and original, something completely different from what LZF had been doing until then. I began to experiment with the shape and the look of their lamps, and began to play with small wooden pieces inspired by the morphology of their products. My experiments led me to a peculiar, funny family made up of nineteen wooden animals, including, among others, monkeys, a fish with legs, elephants and rabbits. That was when I knew I had created the Funny Farm”.
Ferrer is living proof that surrealism and the art of strange is literally alive and kicking in Spain, and although Dali may be the grandfather of the movement, it is not his exclusively. Ferrer views the world in a highly original way, yet it is also relatable, because his imagery is many things, including funny, playful and light-hearted. One cannot help but come away after an encounter with Ferrer’s work without seeing the world a little differently too.
His career has been likened to the greats like Pierre Mendell, Armin Hofmann and Anthon Beeke, and he’s designed everything from posters to cultural branding, book illustrations for adults and children, comics, to cartoons for television and packaging. Recipient of the National Design Award, Ferrer’s most standout work includes that for the National Drama Centre, graphic design for the Luis Buñuel centenary and his work for the newspaper El País.
Our friends at LZF know how to soiree and with the Spanish summer in full swing they thought the time was nigh to host a party. Every good party strengthens and builds relationships and LZF’s guest list comprised of interior designers who work within the Valencian hotel industry.
The perfect venue is as important as the who’s who attending, so the back of LZF’s factory was selected to play host to the gathering. Now when I think of a party at the back of a factory I think of everyone jostling around a small square of dead grass, dodging old tyres and dead cars.
Nevertheless as the guests descended the stairs from the old winery that is LZF HQ, they emerged into a spectacular walled garden veiled in dappled light, an oasis of calm in the oppressive Spanish summer heat. The trees were abundantly decorated in Agatha, Chou and Escape lamps, which set a mellow, fairy-tale atmosphere once the sun dropped below the horizon. No party is complete without lashings of food washed down with blackberry gin and tonics, watermelon daiquiris and classic mojitos, and guests whiled the evening away beneath the canopy of the trees lit up by a spectacular suspension lamp installation.
Escape is based on a game of dominoes. The domino effect in lighting consists of a chain of self-supporting squares falling into a ring of light. This inspired piece creates a domino circle caught in a constant state of gravity defiant falling.
In 1994 LZF started designing and manufacturing hand-made wood-veneer lamps from a small studio in Valencia’s historic centre. Since that time they’ve grown to become one of the world’s most respected boutique lighting companies. For the past 20-years the LZF team has enjoyed all the challenges of business, the ups and downs, the friendships forged, and the sheer act of creating beautiful light.
Bodrum’s most glamorous bar, situated at the Mandarin Oriental Hotel, oozes allure and atmosphere. The constellation of Poppy and Pod lights, designed by Burkhard Dämmer for LZF, creates a spectacular luminous ceiling which floats above the bar and sets an enchanting scene which is emphasised by magnificent views over the Mediterranean.
Poppy and pod are available in 9 colours: American Whitewood, Cherry, Beech, Yellow, Orange, Red, Blue, Turquoise and Chocolate.
Unveiled at Milan Furniture Fair 2015, the enormous carp captured imaginations and wowed visitors with its ingenuity, presence and sheer technical bravado, to take centre stage as the show’s most spectacular and ambitious piece.
From Koi’s inception to launch at Milan was a six year journey, the lamp being finally resolved and completed only due to the technical expertise of some of the best designers and craftspeople in Spain.
The inspiration for Koi came from an intertwining wood system and the transparencies it produced when lit. Manolo Martin, a famous local craftsman who knew how to create volumes with strips of wood, collaborated with LZF to build this fantastical fish from its skeleton outwards. Consisting of a wooden frame – constructed using traditional Valencian carpentry techniques – that supports the ‘scales’, which are made from dozens of small over-lapped pieces of wood veneer. The quality of the craftsmanship is especially noticeable in the detail of the head, tail and fins. Inside the body, LED technology is the source of light. In addition, the Koi has two independent control systems to regulate the light intensity through Bluetooth devices.
The result is a stunning handcrafted piece, measuring more than three metres from head to tail, that’s beautiful and powerful both lit and unlit. A creature made of wood and light; half-lamp, half-sculpture that drifts silently overhead with an aura all of its own.
You can watch the Koi short film by Inocuo The Sign here: http://www.lzf-lamps.com/koifilm/
Lzf loaded its first handmade movie onto Youtube in September 2009. Since then it has received over half a million views and has been used on many blogs around the world as an example of an artisanal design process. This new video takes you into the LZF workshop showing the new models and gives you a glimpse of the creative process.
See the hands on approach in the planning, revising and finally assemble of the lights, as LZF endeavours to give life to wood through light. All LZF fixtures are handmade in Valencia, Spain, using our Timberlite® wooden veneers meaning every fixture is unique and special.
In the south of Stockholm, one of my favourite city’s, (that also houses a talented architect and artist and best friend of mine), sits Johanneshov where a new multi-purpose stadium is newly finished and ready to receive more than 30,000 football spectators and music fans. The Tele2 Arena has just opened its doors and has become in one of the most modern and attractive stadiums in Northern Europe. Our wonderful suppliers Enea and LZF have both been a part of this prestigious project, supplying Lottus stools, Agatha and Spiro lamps which bring light to the Arena’s V.I.P. Area.
The Salone Internazionale del Mobile is just the most important place on the planet to be if you’re a designer or even a humble furniture professional like me. From its origins in 1961, the fair has become the most important point of reference for our industry and that’s why we journey to Milan each year, to discover new trends, catch up with old friends, and soak up the buzz of Milan. With a total attendance of some 324,093 people, the fair really does have a life of its own.
Contained within these pages is our pick of the best of Milan 2013. The best stands, the best new products, the best new ideas and the future trends in styling and colour. Click here to read our 2013 Milano Report.
We’re always very excited to attend Salone Internazionale del Mobile and this year lived up to all our expectations. But we’re equally excited when the new products arrive in our showroom and look forward to sharing them with you later in the year.
The coveted Red Dot Design Award is one of the highest accolades awarded our industry and undeniably the darling of the design world. Out of 6,800 entries from 43 countries, it comes as no surprise to us that the team at LZF Lamps have taken home two awards for their innovative High Fidelity campaign!
High Fidelity is based on LZF’s belief that one must play and experiment with light in order to create the right settings and ambiances which will allow the user to create unforgettable moments in their lives. It confirms just how comfortable LZF are with their success that they can spin off a campaign for their new product which takes them far from their core business, and can win them two awards in the categories of Branding and Sound.
Congratulations to LZF!