Until recently the Spanish HQ of Sony Music was located in a dilapidated building harking from the 1980’s (think tiny offices and lots of beige) on Madrid’s city fringe. Sony’s powerful brand identity was distorted by the site and the staff were hampered by operational problems caused by the dated interiors; a chronic misuse of space, no ability to accommodate future strategies, and a lack of meeting rooms and breakout spaces. In short, a complete overhaul was long overdue.
Enter British architecture firm AECOM’s Strategy Plus Team. And, a shiny new locale in Paseo de la Castellana at the heart of Madrid’s CBD. AECOM’s mission was to create an uplifting, modern environment that embodied Sony’s values and the digital age of music, inviting a more sociable and ABW environment. AECOM have fostered a reputation for creating innovative spaces that increase productivity, collaboration and culture.
The strategy AECOM enlisted was to shift the internal culture away from isolated work zones, to a highly collaborative space with music at its heart. AECOM delivered an integrated and flexible office, one which enables recording artists and the label’s support teams to work closely together, including an in-house amphitheater for artists, the press, clients and employee’s for performances and events.
Sony HQ has been drenched in a vivid colour palette and playful furniture by Spanish manufacturer Sancal, known for their off-the-wall, trend-setting styles. Pieces include the Boomerang Chill lounge chair, Tab occasional tables, Tea lounge chairs, Chat ottomans and Pion stools. The pieces are small works of art, little offerings of form and function within this hub of spirited creativity. The icing on the cake, where Sony’s employees take ownership of their brand, living and loving it every day.
Photo credits – Manolo Yllera