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Monthly Archives: September 2016
LZF have added another feather to their illustrious cap as winner of a Red Dot Award 2016 in Communication Design for their Telling Tales campaign.
The three part campaign, inspired by Edward Hopper paintings and the 1954 film-noir masterpiece Rear Window by Alfred Hitchcock, is set at night. The cover of darkness provides the perfect backdrop for loads of gorgeous lamps and the captivating nocturnal happenings of its characters.
Valencia-based Masquespacio Studio art directed the campaign, alongside LZF co-founder Mariví Calvo. The ensuing images are beautifully arresting and pose more questions than they answer.
While lamps certainly feature in the photo-realistic scenes, they are not the solo stars of the show. The stories themselves are told from the perspective of an anonymous female voyeur as she imagines the lives of the people she watches.
The storytelling component of the campaign takes the reader on a journey, as author Grassa Toro explains “What is fantastic is not what you see, but rather when I imagine everything I’m not seeing… [from her building, the narrator of Telling Tales] sees very little, and imagines a lot.”
The Red Dot Award is deserved recognition for some highly ambitious publicity. As LZF co-founder Sandro Tothill observes ‘We are competing with communication and graphic design studios from all around the world. That we’re actually in that top fifty cadre of companies receiving the Red Dot Award in Communication Design is as much of an achievement for us as being given a Red Dot Design Award.’
Telling Tales is told in three volumes and will be published in an all-inclusive book for worldwide distribution:
Alex and the product development team at UFL got together to brainstorm pipeline projects and put the finishing touches on collaborative pieces which will be launched to market in the coming months.
With the development of new product comes the bonds that grow from partnership and creative cooperation. The outcome is next-level design; something that wildly exceeds expectations and hurls new product into the market where before there was just the same old.
Alex has been named top 10 most influential designers by Scene Design Quarterly, and one of 100 most influential designers worldwide in &fork by Phaidon. He is the design adviser in a number of government and private projects, regularly presents at design events and conferences, and judges on design panels throughout Australia.
Watch this space…