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Monthly Archives: January 2016
When it comes to LZF approaching everything they do like it’s a work of fine art, their 2016 marketing campaign Telling Tales, reinforces their place as leaders of the pack.
Telling Tales is a collaboration between a novelist, a design studio, and a film industry set and wardrobe designer. Managed by Ester Colomina and directed down to the last detail by LZF founder Mariví Calvo, the campaign is set in the 1950’s and inspired by the realist painter Edward Hopper whose work depicted scenes of modern American life.
Hopper’s paintings of silent, empty spaces which were often uninhabited by people, have a pervading sense of loneliness. When people were present, their encounters were stilted and uneasy. His paintings reach us where we are most vulnerable, stimulating our own private loneliness, forcing us to acknowledge that we’re only human, fallible flesh and bone.
If my description of Telling Tales sounds melancholic than perhaps it is, but it’s also seductive and very beautiful. Realised in a series of images and short films, the scenes take place at night (in line with Hopper’s own consistent use of a dark palette), where the nocturnal happenings of the characters are illuminated by some of LZF’s choicest lamps.
Mariví’s brief to her collaborators was that the focus be on the people who exist within the space, rather than the space itself. This is an unusual approach and one rarely taken by a company whose market is high-end interiors. What ensued is brilliant; a still-life with lamps, a campaign that is a work of art rather than a glossy advertorial.
Masquespacio Studio art-directed Mariví’s concept through a series of images that illustrate the intricate and subtle relationship between narrated characters, light and the spaces they occupy.
With overtures of Hitchcock and film noir, colours and compositions synonymous with the 1950’s were recreated by photographer Maria Mira, and digital imagers Cauliti Studio. Writer Grasso Toro penned the intriguing, but equally elusive tale of the characters, Julie and Nelson. Read Part I here…
Our interest, or our voyeurism, is sufficiently piqued as we observe Julie and Nelson in their home. We watch them when they think they’re alone, we wonder about them, who are they and what will happen to them, about their problems and about their future. For all our cold detachment in a world full of marketing bombardment, we realise that LZF made us care.
Understandably UFL’s repertoire of assignments is not confined to our own back doorstep, that being Auckland. Recently we supplied a combination of Spanish and NZ made furniture to a boutique law firm based in Rotorua.
Lance Lawson Barristers & Solicitors, employed Auckland’s RCG, to create a new office environment for their busy practice. One which would both develop and promote an edgy, contemporary culture, whilst upholding the integrity of their business.
If RCG is ringing bells, that’s because we recently featured another project by the company’s own Ceili Murphy on our blog. This talented local designer worked on the revamp of our UFL HQ no less.
The hub of Lance Lawson, is a central space which runs through the middle of the building. Coined ‘Marketplace’, it was inspired by such and gives the whole office a great sense of openness that encourages transparency and collaboration amongst the team, creating a relationship-driven gravitational pull if you like.
The Marketplace incorporates slick, monochromatic finishes mixed with timber for a warm, lived-in feeling. Piergiorgio Cazzaniga’s Reverse tables are teamed with Lievore Altherr Molina’s Lottus chairs, and our own J-Series leaner is teamed with the Lottus barstool.
Our first foray into designing custom workstations was applied in collaboration with RCG for Lance Lawson. This new commercial avenue burgeoned for UFL during 2015 with the installation of several large-scale desking fit-outs within Auckland.
Lance Lawson’s desk-pods were created to help teams work together within the company. Custom light fittings sit above the stations and this traditional desk structure contrasts effectually with the more relaxed breakout areas. The result is a mixture of classic UFL pieces and custom desking working together to form a fun yet business-like space.
Photos by Amanda Aitken